It’s not economical or a good use of a CEO’s time for them to sit there fiddling about with their website in Wix when they have make or break meetings to attend to. The same can be said of many other businesses.īut even if they could, as businesses grow those running them have to relinquish control over various aspects of that business to staff and other service providers. Imagine you are a large corporation, a page builder isn’t likely to give you the level of control and bespoke design you require. There will always be a place in the market for developers and designers who can lend their expertise to a client. And so Wix, Squarespace, Webflow and Theme Forest also won’t kill the web designer. Home DIY didn’t kill the decorator or builder and Ground Force didn’t kill the landscape gardener. It makes us look like whiny so-en-so’s who can’t accept that we aren’t the be all and end all. This kind of talk of sensationalist, hyperbolic nonsense is unhelpful and damages the reputation of all of us. Page builders will not destroy our industry These tools allow you to create a fairly professional looking online presence. If you’re just kicking off your gardening or decorating business, you may only have a limited budget. We build bespoke, hand-coded and hand-designed websites, because that’s our area in the market and it’s what our clients are looking for, as well as what suits their business and budget.īut we also understand that not every client or small business can afford £££ on a website. For many small businesses and individuals free templates and page builders serve the amazing purpose of enabling them to get their business online economically and quickly.Īt WATB, we’re undoubtedly proud of our offering. For many small businesses and individuals free templates and page builders serve the amazing purpose of enabling them to get their business online economically and quickly.īut it’s not just as a kick start in a career that these tools serve a purpose. Some of the most talented designers and devs I know also started off their passion for web design in a page builder. Great for them – but how we kick off our careers doesn’t define our capabilities. When I tell this story, some other developers sneer at me and explain pompously how their first taste of web design was hand writing HTML in notepad. I started tinkering with the code directly, and eventually I taught myself everything I needed to know to make my own custom themes and pages. As my expertise and abilities grew, so templates and page builders became too restrictive. My music site, which invigorated my passion for web design and development, started off as a free WordPress theme. When I returned to web design as a teenager, I went back to tinkering with pre-made templates. It essentially allowed anyone to create a simple, free website, by using a page builder to place graphics, text and photos onto a canvas. GeoCities was a Yahoo platform that you might remember from the golden dawn on the internet. When I was 12 years old and the millennium bug turned out to be nothing to fear, I had my first taste of web design. The web design industry needs to learn to stop feeling threatened from their emergence, and embrace their place within an expanding market. Ever since the dawn of the internet, we’ve had DIY website builders.
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